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Kate Beard
29th May 2009 13:47

Investing in Jewellery

 

With the credit crunch in full swing and the majority of us feeling the pinch, indulging in a little bit of retail therapy should be the last thing on our minds.

After all, what is the point in spending much-needed cash on high fashion that can only be worn a handful of times and will be out of date within a matter of months?

However, it seems we are still getting our feel-good shopping fix - but by-passing the clothing racks and deciding to start spoiling ourselves with investment jewellery pieces.

Customers are much more conscious now about design, quality and how their pieces are made after all you'll be wearing it for a lifetime so why not buy something handmade by a craftsman and designed especially for you?

Rather than buying jewellery on a whim, there is definitely more thought being put into the purchases. Customers are thinking, quality and craftsmanship, rather than 'off the shelf', and 'mass produced'.

So 'on trend' for many of our customers is to be rummaging around in the drawers for heirlooms that are not being worn, reusing stones from engagement rings that are not your style.

Or even reusing old gold into a new piece of jewellery for sentimental value.

This year I am going to avoid the sales, bypass top shop, ditch the mass produced jewellery and treat myself to a diamond pendant:

Diamond pendant from Purple Label

and some matching diamond earrings:

Diamond earrings from Purple Label

Knowing that they will last me a lifetime, and that is what investing is all about.

Kate

Kate Beard
 

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  • Harriet Kelsall Jewellery Design, North Barn, Fairclough Hall Farm, Halls Green, Weston, Hertfordshire, SG4 7DP, England
    Phone: +44 (0)1462 790565 Fax: +44 (0)1462 790140 enquiries@hkjewellery.co.uk
  • Harriet Kelsall Jewellery Design, 6/7 Green Street, Cambridge, Cambridgeshire, CB2 3JU, England.
    Phone: +44 (0)1223 461333 Fax: +44 (0)1223 365269 cambridge@hkjewellery.co.uk

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