Avoiding Conflict Diamonds
We have always been passionate about using conflict free diamonds and ethically mined gemstones and together with the British Jewellers' Association, the Responsible Jewellery Council and our diamond suppliers put a lot of effort into ensuring that the diamonds that we use are not sourced from areas of Africa controlled by forces rebelling against the legitimate and internationally recognised government of the relevant country.
We are at the forefront of the fight to improve ethics in the jewellery industry. In February 2011 we launched Fairtrade gold together with the Fairtrade Foundation and 19 other jewellers and in September 2011 we became the first UK independent jeweller to be fully certified by the Responsible Jewellery Council.
Selling engagement rings is about providing the best possible service to our customers and developing a personal relationship with them which includes an understanding by them of our processes, ethics and what we stand for. So ethically mined jewellery is something that is not only of huge importance to us but to our customers as well. We always have felt like this and we always will, and we are not just saying that because the issue has hit the attention of the media in recent years. It is as important to us as it is to you that the diamond on your finger has not been used to fund conflicts.
Our diamond suppliers have provided us with the following assurances:
- All of their diamonds are sold in accordance with the DTC Best Practice Principles
- No diamonds have been purchased in breach of UN resolutions Nos. 1173, 1176 and 1306.
- The intake of diamonds does not include any diamonds that have come from any area in Africa controlled by forces rebelling against the legitimate and internationally recognised government of the relevant country.