To be honest - being "ethical", hasn't always been easy in the jewellery industry, which has historically been fraught with ethical problems. However, with a combination of lobbying by concerned organisations like us, and pressure from customers who genuinely want more ethical options, things are starting to change with the advent of certified Fairtrade Gold and the work that the Responsible Jewellery Council and others are doing. Producers are having to take more responsibility for their actions - it's an exciting time and we are proud to be actively involved in helping to make that change.
We never compromise on quality, but are spending a lot of time and energy in finding the most responsible source for our materials. We already take a big step by making everything in the UK rather than anonymous factories in the far east - if the perfect ring for you is one that has impeccable ethical credentials then we want to be able to provide that in a practical way. Doing the right thing and making a difference is all about having the knowledge to get behind the headlines to what is actually happening on the ground, and we'd love to talk to you about it if you'd like to know more.
This section of the website will inform you about how things are progressing ethically in the jewellery industry and about how we are chipping away at changing things. Together with our blog, we will keep it updated as new developments occur, so it will always be a current reflection of what is really going on.