Buy your Diamond or Gemstone from the Experts
The interent has seen a large rise in the number of online loose diamond and gemstone retailers. While it may be possible to bag a bargain online, we have seen too many customers come to us with disappointing stones bought online to think this is likely.
Here are the reasons we think you should buy your diamond or gemstone from us and avoid loose stone merchants on the internet:
We are experts
Over the years we have built up a reputation as a centre of engagement ring excellence, winning awards and gaining thousands of delighted customers from all over the world. We have done this, not only by offering the best in outstanding British design and traditional master craftsmanship, but also by forging very special relationships with stone dealers both here in the UK and across the world. This means that we can offer the best selection of diamonds and gemstones at the best prices. Each diamond that we show to our customers has been viewed by at least 4 separate diamond experts to pass our vigorous test which goes far beyond just the over simplified information written on a diamond certificate.
We sit down with you and guide you through choosing your stone
Choosing the best diamond or gemstone for your engagement ring is something that you really need the help of an expert with. You need to sit down, view a selection, be talked through the pros and cons of each stone and see which stone grabs you the most - this is really not something you can do unseen over the internet, or even in your own home without any expert help
We aren't trying to sell you a stone from our stock
We only stock a small number of gemstones which means that the vast majority of diamonds and gemstones that we show our customers are on approval from one of our stone dealers. This means that we are genuinely not biased towards one stone over another and can help you make the right choice in an impartial way.
We have a special relationship with the one of the UK's most respected diamond dealers
This means that every diamond has been individually hand picked and graded to our customer's specifications by one of a team of highly qualified diamond graders with collectively over one hundred years of experience in the diamond trade.
This unique relationship allows us to access their vast diamond stock. In addition to round brilliant diamonds from one point to over one carat in weight, we can also pick from a comprehensive stock of well cut princess cuts, pear shapes, hearts, ovals, marquise, trilliants and other fancy shapes.
Our special relationship means that you can be sure we will only be showing you the very best diamonds for your money and that we can be absolutely sure that any diamond you buy from us will be conflict free
We have a reputation for sourcing rare gemstones
Over the years we have built up an impressive list of gemstone contacts across the world ranging from big international companies to small one man bands. This means that we have been able to source rare and interesting gemstones for our customer's engagement rings, gemstones that they would have been rather unlikely to have found had they bought elsewhere.
Read more about our rare gemstone sourcing service
We can source ethically mined gemstones
Much has been written in the press about conflict free diamonds, but the ethics behind the mining of all gemstones is important. We have been working tirelessly, together with our gemstone dealers, to find ethically sound sources for gemstones.
Read more about ethical gemstones
All this and yet our prices are below the UK average
Although we only sell the best quality stones and offer a full expert service (rather than a low-cost, online one!), our prices are still below the UK average.
- Read Harriet's blog article comparing our diamond prices with the UK average.