The Film 'Blood Diamonds'
The film 'Blood Diamond' turned out to be really great for the jewellery industry - it got people talking about the issues of sourcing responsibly that had previously seemed a long way away. Seeing it has prompted customers to ask searching questions you just didn't know to ask before, which is always the best way to drive change.
Before it people like Harriet seemed a little like cranks to the mainstream industry, now everyone can see it's really important to source our gemstones responsibly so we can maintain customers' trust.
The good news is that between when the film was set (in the 1999 civil war in Sierra Leone) and 2006 when the film came out, there had already been a recognition of these issues and a lot of progress had already been made within the jewellery industry to eliminate conflict diamonds with the setting up of the Kimberley Process.
Related blog articles
- Alice's blog article on Blood Diamonds.
