In Primrose Hill

We're one of the UK's most respected and award-winning bespoke jewellers, based in London's Primrose Hill. Our interactive and open plan shop and studio opened in early 2018 and sits in the heart of this London's village.

The studio has won numerous awards including ‘Retail Jeweller’s Inspiring Independents: Best Use of Visual Merchandising and Store Design’ in 2019 and is building a reputation as one of London's premier independent jewellers.

Visit us to browse our ready to wear collections - designed by the team, meet the designers or for a no obligation consultation.

Meet the Team

Tom Wilson

Tom Wilson

Senior Designer

Tom's Designs
Book a Design Consultation

Book a Design Consultation

Emily Gilham

Emily Gilham


Emily's designs

What's on display

A selection from our ready to wear collection

Browse our Bespoke Jewellery Galleries

23,000 unique designs to enjoy, ideas for your own bespoke piece

How TO Get To the Studio

Our nearest tube is Chalk Farm or Camden Town. To avoid public transport, it is possible to park on a meter outside the shop in the locality. Visit to find out where.

What’s on offer

Our London Studio & Shop offers a unique retail experience where qualified jewellery designers offer “clean sheet” bespoke design service in a relaxed high street setting. Jewellery is also available to purchase from the shop including unique engagement rings as well as beautiful dress jewellery. The welcoming studio is a vision of colour thanks to the beautiful jewellery on display alongside an impressive gemstone collection, inspiring mood boards and fascinating displays about our ethical work within the industry.

Bespoke design gives our expert designers the privilege of capturing the unique story of every customer, with many one-off designs reflecting the stories and personal experiences of the people who commission them.  We love getting to know our customers, hearing their stories and using elements of their narrative to make jewellery that they will love for the rest of their lives.

Enjoy your visit with a trip to one of the team's favourite local restaurants >

11/10 in every category. Quality. Craftsmanship. Service. You won't be disappointed.

Richard Loat